Marketing Communications Head - over 10 years experience in marketing or business intelligence projects, solid experience in driving marketing initiatives and delivering effective marketing strategy, strong project management, communication and interpersonal skills
Our client, a sizable corporate & retail bank with big presence in Hong Kong and China mainland, is now looking for a high calibre candidate to fill for the following post:
Marketing Communications Head
Responsibilities:
Report to business head and supervise a team of marketing staff to achieve business objectives
Responsible for the marketing budget & in coordination with internal & external partners
Initiate customer & market data analysis; to adopt effective research analytics to study customer behaviors, keep track of latest market changes and draw up competitive tactics/strategic marketing plans
Create, organize and implement marketing strategies and promotional activities to effectively promote and position the Bank’s products and services
Be involved in brand building projects & strengthen corporate identity, and will manage advertising, co-marketing events with partners and mass product promotions
Provide market intelligence for Management to make informed business decisions; also, to give grounded insights when being consulted on marketing issues
Strategically integrate promotion, branding, business intelligence and research functions
With sufficient research and analysis, to formulate marketing strategies for long-term competitive advantage
Requirements:
Bachelor degree in Marketing, Communications or related disciplines
Over 10 years of experience in marketing or business intelligence projects, preferably from banks/financial institutions with a proven track record in marketing and business intelligence project management, preferably in banking & finance
Solid working experience in driving marketing initiatives and delivering effective marketing strategy
Strong project management, communication and interpersonal skills
Ability to handle multi-task, able to work under pressure and tight schedule
Creative, dynamic, responsive to changes and good leadership
Must be fluent in both English and Chinese
Interested parties please email your resume in MS Word format with current and expected salary to ender.chan@globalassociates.com & copy to cv@globalassociates.com
