OVERALL PURPOSE OF JOB:

To set, direct, manage and lead the company’s marketing and communication strategies:

• Developing and building the company Brand to increase market awareness and presence

• establishing and developing a direct income stream through e-commerce and telemarketing

KEY DUTIES & RESPONSIBILITIES:

-To participate as a member of the senior management team in driving the business forward in terms of profitability and growth

-To hold overall responsibility for the development and implementation of a comprehensive communications strategy for the dissemination of information both externally and internally

-To develop and build the company brand and then to grow brand recognition and presence within the sector, impacting positively on sales performance

-To establish and maintain brand consistency globally with responsibility for quality execution across the group

-To build and develop the company corporate identity and internal communication

-To establish, build and manage constructive relations with national, international and trade media

-To be responsible for Web based business, direct marketing and tele-sales strategy

-To be accountable for delivering the direct GPI targets as set in the business plan

TECHNICAL SKILLS/QUALIFICATIONS REQUIRED:

-7-10 years operational experience at a senior level

-Previous experience in the Insurance sector preferable

-Must have experience and in depth working knowledge of internet, direct and tele-marketing

-CIM qualified and registered

-Educated to degree level

OTHER SKILLS REQIRED:

-Entrepreneurial, flexible and willing to work in a non-corporate, fast moving environment

-Must be willing to create strategies and also have hands on approach

-An ability to influence and inspire others

-A proven track record in brand development and communications

-Self motivated with a determination to get things done

-An excellent communicator and people manager

OTHER SKILLS AND REQUIREMENTS:

This is a great opportunity for someone looking to be able to make a positive difference. As part of the senior team you would have input into building the overall company success and growth.

This would suit the kind of person who has vision, creativity and energy but is willing to roll up their sleeves and make it happen.